PASHION is an easy-to-use interactive software platform, connecting the fashion community through innovative technologies.

By creating a simple, content rich and social environment, the tool boosts productivity and helps remove a major daily headache.

For press houses, their tool allows editors, stylists and influencers to simply browse through samples, thanks to an intelligent search function, and then request them via an integrated calendar showing the availability of each sample.

For brands and PR agencies, PASHION helps increase product exposure through additional requests. It also helps remove friction points throughout the entire sample process thereby increasing productivity internally and externally with the press.

The PASHION tool is a visual communicating platform for the fashion industry to manage sample exchange.


  • Is a one-stop resource with all the media content and information brands/press/PR agencies need
  • Is an integrated messaging system allows users to identify, connect and engage with players in the industry
  • Gathers data on sample trends to feed into editorial, production and marketing decisions
  • Allows you to share, make a request or open a discussion about any sample with a simple visual sharing tool
  • Allows you to create shipping requests in one click using the deep integration with our local expert courier companies
  • Can track your sample requests anytime, anywhere with web based and mobile tracking tools.


  • Back End
  • Front End
  • UI/UX

In the media


UI/UX Design
Software Development
Project Management


Java, Groovy, Grails, mySQL, Aurelia, HTML5, CCS3


AWS S3 & Cloudfront, Stuart (On-demand logistics), PubNub, Sendgrid, Indigital Images (Image recognition for runway fashion)

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