FIT for LIVET

FIT for LIVET is a leading Danish specialist clinic for medically supervised weight loss, combining prescribed GLP-1 medication with expert clinical guidance. With tens of thousands of members through their programme, their approach goes beyond the prescription itself — they wanted to give members a genuinely supportive, motivating experience around their medication, from tracking side effects to celebrating small wins to finding a recipe that actually fits the plan. FIT for LIVET partnered with Bitcube to build that experience as a bespoke mobile app and platform, owned outright rather than rented.

Before this project, FIT for LIVET relied on an existing white-label application for their members. It did the job, but only within the limits of what the platform's owner decided to offer. FIT for LIVET paid a monthly subscription for the privilege of using someone else's tools, someone else's roadmap, and someone else's ceiling. If a feature they needed wasn't already built into the white-label product, it simply wasn't possible — no amount of budget or ambition could get around that.

That became a serious problem as FIT for LIVET's ambitions for their members grew. They wanted to offer something genuinely premium: medication-specific weight loss projections tailored to what the science says about each drug, a dynamic community recipe library members could actually contribute to, and detailed medical tracking that went well beyond what a generic white-label template could support. None of that was achievable while renting someone else's platform.

The only real solution was to own the platform outright. That meant a system where FIT for LIVET's own team could publish and manage content dynamically — recipes, articles, videos, community posts — without waiting on a vendor, while members got a fast, native-feeling mobile experience that didn't feel like a compromise. Nothing like it existed to copy: a single app combining clinical medication tracking, a community recipe library and a subscription model isn't a template you can buy off the shelf. It had to work fluently in English, Danish and Swedish, with none of them feeling like an afterthought. Time zones mattered more than usual, because much of the app's value lives in reminders and schedules — get that wrong and a reminder lands at 3am instead of 8am, and trust in the app disappears fast. And free and paid had to live in the same app cleanly, with the core staying free for every member while premium features got an architecture of their own.

This is where “bespoke” stopped being a word on our website and became the only way to deliver the brief. Nothing here was templated, off-the-shelf, or borrowed from a previous project.

Three things run quietly under the surface that were non-negotiable to get right. Full localisation, not just translated text — English, Danish and Swedish, built into the app's architecture rather than layered on top. Time zone-aware scheduling, so medication reminders, activity goals and notifications land at the right local time for every member, wherever they are. And a free-to-use app with a genuine premium tier, architected so FIT for LIVET's team can manage subscribing members and paid features independently.