
Craft Gin Club
Our pre-rebrand work under the Craft Gin Club brand (now The Curious Drinker) — unified a fragmented tech stack and rebuilt the Members Area. 81% conversion uplift.

Our Services
Online stores built to convert and scale.
We build eCommerce experiences that drive revenue. From DTC brands launching their first store to established retailers scaling complex multi-channel operations, we bring the technical expertise and commercial understanding to deliver results.
Every eCommerce project is different. We take the time to understand your business model, your customers, and your growth ambitions — then recommend and build the right solution, not the easiest one.
Capabilities
Custom theme development, Shopify Plus implementations, and advanced Shopify features including Checkout Blocks and Shopify Functions.
Custom WooCommerce builds and extensions for businesses that need the flexibility of WordPress with a powerful commerce layer.
Decoupled storefronts using modern frameworks with Shopify, Commercetools, or custom backends as the commerce engine.
Recurring revenue models built on Recharge, Stripe Billing, or bespoke subscription engines tailored to your product.
Multi-vendor marketplace platforms with seller management, commission handling, and unified checkout flows.
Conversion rate optimisation, funnel analysis, A/B testing, and analytics implementation to turn traffic into revenue.
Process
01
We map your customer journey, understand your business model, and define the commerce architecture that will support your goals.
02
Conversion-focused design that balances brand expression with the clarity and trust signals that drive purchase decisions.
03
Clean, performant code built to platform best practices — whether that's Shopify Liquid, React, or a custom backend.
04
Connecting your store to your wider tech stack — ERP, CRM, fulfilment, marketing automation, and payment providers.
05
A carefully managed launch process that minimises risk and ensures your store is performing from day one.
06
Post-launch analysis, A/B testing, and iterative improvements based on real customer behaviour data.
Why Bitcube
We've worked with some of the UK's most recognised DTC brands, giving us a deep understanding of what drives eCommerce performance. We combine technical rigour with commercial awareness to build stores that don't just look good — they grow.
Our in-house team covers UX design, frontend development, backend engineering, and data analytics — so you get a joined-up approach rather than a fragmented agency model.
End-to-end capability — design, development, integrations, and CRO
Deep experience with subscription and high-volume commerce
In-house UX and design team focused on conversion
Data-driven optimisation post-launch
Long-term partnerships built on results
Technologies
Shopify Audit
Our senior-led Shopify Audit pinpoints exactly what's holding your store back — performance, UX/CRO, SEO, app stack, and theme compliance — with a prioritised action plan.
Related Work
Subscriptions, multi-store architecture and conversion work, measured in revenue.

Our pre-rebrand work under the Craft Gin Club brand (now The Curious Drinker) — unified a fragmented tech stack and rebuilt the Members Area. 81% conversion uplift.

A WooCommerce-to-Shopify migration and a bespoke subscription app for personalised, data-driven nutrition.

A custom Stripe-to-Shopify app unifying physical books and digital literacy-app subscriptions in one checkout.

An embedded Dev/QA/eCommerce team and a bespoke 'Sleep Club' subscription engine for sustainable babywear.
Tell us about your eCommerce goals. We'll come back with a clear perspective on how to get there.
Get in Touch