Thinking Out Loud
Practical thinking on software development, AI delivery, eCommerce, and building products that last. Written by the people who build them.
Every conversation converges on the same four questions — speed, architectural control, cost and data, and what "AI-native" actually means. Francois Joubert answers each one, including the number we deliberately won't quote.
Francois JoubertA dashboard tells you what your users are doing, not why. Hannelie Minny on diagnosing conversion volatility, why superficial UI tweaks don't compound, and the six-phase framework we test with.
We've joined techUK — the UK's technology trade association. Who techUK is, the work it does with industry and government, and what we hope to contribute on responsible AI and practical delivery.
We've joined BASDA — the Business Application Software Developers Association. What the trade body does, the codes and charters it maintains, and why membership matters for the clients we build for.
ISO 42001 is the world's first international standard for AI management systems. Most commentary focuses on large enterprises. Here's what it means in practice for a bespoke software agency — and why we pursued it.
After building Shopify stores from craft gin subscriptions to luxury streetwear, we've seen the same mistakes repeatedly. What they are — and how to avoid them.
We've taken startups from first commit to Series A. The technical questions investors ask are surprisingly consistent — and most founders aren't ready.
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