Case Study
humanpeople
A bespoke subscription engine for personalised nutrition.
About humanpeople
humanpeople is a data-driven health-tech company that provides personalised supplement plans based on biometric testing. Because their model relies on a deep understanding of individual customer data and recurring monthly deliveries, they need a digital infrastructure that is both technically flexible and genuinely user-friendly. humanpeople partnered with Bitcube to build a subscription platform that could handle their complex, personalised subscription logic at scale.
The Challenge
Originally built on WooCommerce, the humanpeople storefront had become difficult to scale and maintain. The core challenge was their unique subscription model: they needed a system that could handle deeply personalised nutrient packs that change over time based on a customer's test results. Off-the-shelf Shopify subscription apps didn't offer the granular control required, and many had limitations around pharmaceuticals. They needed a bespoke subscription management system that integrated natively with Shopify's checkout while allowing complex backend customisation — all while undergoing frequent brand refreshes to stay competitive in the wellness market.
Our Solution
We executed a complete WooCommerce to Shopify migration, moving all historical customer data and complex subscription profiles across without friction, then built a proprietary engine for their business. Leveraging Shopify's Subscription APIs, we built a custom Shopify app from the ground up, giving humanpeople control over their recurring billing cycles and personalised product bundles beyond what standard apps allow. We built and maintain a bespoke Shopify theme in Web Components that stays fast even with high-resolution lifestyle imagery and complex user dashboards. Across the partnership we've supported multiple brand style updates without full rebuilds, and we provide continuous engineering for both the theme and the subscription app as they introduce new tests and products.
Key Features
- ✓WooCommerce to Shopify migration
- ✓Custom-built Shopify subscription management app
- ✓Bespoke Web Components theme
- ✓Ongoing engineering support
The Results
The migration to Shopify gave humanpeople a more stable, scalable, and secure environment. By building a custom subscription app, we empowered them to own their customer data and checkout experience — driving higher retention and a more professional user journey. Our ongoing support keeps them agile, quickly adapting their visual identity and product offering as they grow. The result is a sophisticated health-tech platform that bridges complex science and a seamless direct-to-consumer shopping experience.
Client
NAME
humanpeople
LOCATION
United Kingdom
INDUSTRY
Health-Tech · Personalised Nutrition
Services
Tech Stack
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