Huntsman

About Huntsman

Established in 1849, Huntsman is one of the most prestigious names on Savile Row. Synonymous with timeless British style and bespoke excellence, they serve a global clientele that expects a digital experience as refined as a hand-cut suit. Huntsman partnered with Bitcube to modernise their digital presence — a project that required a delicate balance: migrating a complex backend from a legacy system while ensuring the frontend reflected the brand's century-deep heritage and luxury positioning.

The Challenge

Before the migration, Huntsman relied on an ageing Magento storefront. While functional, the platform had become increasingly difficult to maintain, offering limited agility for the marketing team and a rigid checkout process. The challenge was two-fold: first, managing the high-stakes migration of years of customer data, order history, and complex product catalogues without downtime; second, delivering a deeply integrated ecosystem where the storefront communicates perfectly with Salesforce, so high-value customer profiles and bespoke orders stay synchronised across global operations in real time.

Our Solution

We began with a stabilisation phase, providing dedicated maintenance to the legacy Magento store to ensure business continuity during the transition, then executed a full-scale Magento to Shopify migration onto a more agile, scalable architecture. We developed a bespoke Shopify theme from the ground up in Web Components and Liquid — not a 'skin', but a custom-engineered experience designed for speed and elegance. To bridge commerce and relationship management, we built a custom bi-directional Shopify-to-Salesforce integration, giving the Huntsman team a 360-degree view of their clients whether they're shopping online or visiting the Savile Row atelier.

Key Features

• ✓Magento to Shopify migration
• ✓Custom bi-directional Salesforce sync
• ✓Bespoke high-performance theme
• ✓Ongoing strategic support