Good Energy
Three years on a heat pump estimate journey — rebranded, re-platformed and moved to Zoho CRM without downtime, and held to WCAG 2.2 Level AA.
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Energy Sector Software Development
Selling a heat pump is not selling a product.
We build the digital front end of the energy transition: journeys that price a physical installation at a real property, qualify the enquiry, and hand a usable job to the people who will actually fit it.
The hard part is that the thing being sold is not in a warehouse. It is an installation at a specific building, and the price depends on the building. So the journey has to extract enough signal from a postcode and a short set of questions to produce a number the business can stand behind — and it has to do that for a customer who has never bought one before.
Capabilities
What we build in energy
Quote-from-postcode journeys
Pricing a physical installation from an address and a short question set, producing a figure the business can honour rather than a lead-capture estimate.
Accessible by default
Journeys built to accessibility standard throughout — because a nationwide energy purchase reaches every kind of user, not a self-selecting technical audience.
CRM migration without downtime
Moving the enquiry pipeline between CRM platforms while the journey keeps taking real enquiries, rather than pausing acquisition for a migration.
Backend replacement in place
Replacing a backend endpoint by endpoint underneath a live journey, so acquisition never stops during a re-platform.
Address and property data
Address lookup and property data integration, so the customer types as little as possible and the quote is anchored to a real building.
Rebranding a live funnel
Carrying a working journey through an acquisition and onto a new brand without taking it offline or losing its conversion.
The Domain
What makes energy different
The constraints that shape every build in this sector — and the ones an agency that has not worked here tends to discover late.
- 01
The product is an installation, not an item
Price depends on the property, the existing system and access. The journey's job is to extract enough signal to quote honestly, and to know when it cannot and a survey is required.
- 02
The buyer is buying it once
Nobody develops expertise in heat pumps. The journey has to teach while it sells, without turning into a brochure that never reaches a price.
- 03
Acquisition cannot pause
Enquiry volume is the business. Re-platforming, CRM moves and rebrands all have to happen underneath a journey that keeps trading, which rules out the clean cutover everyone would prefer.
- 04
Accessibility is not optional here
Energy reaches the whole population, including the households with the most to gain and the least technical confidence. An inaccessible journey excludes exactly the customers the sector exists to reach.
- 05
The job has to be fittable
A sale that installers cannot actually deliver is worse than no sale. What the journey captures is set by what the field team needs to turn up and fit it.
Related Work
Who we have built it for.
Heat pump installations sold online — a journey that prices a real job and never went offline while we rebuilt it.
Related Service
Know what you need built?
This page is about the sector. If you would rather start from the work itself, our bespoke software development page covers scope, process and engagement.
Building in energy?
Tell us what you are trying to ship and what is in your way. We will come back with a straight answer on whether we are the right team for it.
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