Mrs Wordsmith

About Mrs Wordsmith

Mrs Wordsmith is one of the world's most innovative literacy companies, combining data science with Hollywood-quality animation to make reading and writing fun for children. With products ranging from physical books and card games to digital apps like Word Tag and Readiculous, they need a storefront that handles both physical and digital fulfilment seamlessly. Bitcube has been Mrs Wordsmith's technical partner for over six years, acting as the architectural bridge between their physical product line and their digital subscription ecosystem.

The Challenge

The primary challenge was the 'subscription divide.' Shopify is natively built for physical goods, but Mrs Wordsmith needed to sell recurring digital subscriptions for their mobile apps on the same storefront. They needed a system that could manage high-level subscription logic via Stripe while keeping the experience unified within Shopify. And because the brand is highly visual and marketing-led, they needed to launch bespoke, high-converting landing pages rapidly — without the technical debt that usually comes with long-term theme maintenance.

Our Solution

Rather than a costly full rebuild every few years, we adopted a strategy of continuous modernisation — systematically updating their Shopify theme over six years, moving to Web Components and modern CSS so the site stays cutting-edge while preserving the brand's unique aesthetic. We built a custom Shopify app powered by Express.js that facilitates real-time communication between Shopify and Stripe, letting customers buy app subscriptions for Word Tag and Readiculous alongside physical books in a single transaction. We also design and engineer bespoke, conversion-optimised landing pages that keep the brand's visual style consistent across every marketing funnel.

Key Features

• ✓Continuous theme evolution (6+ years)
• ✓Bespoke Stripe-to-Shopify subscription app
• ✓Unified physical & digital product checkout
• ✓High-conversion marketing landing pages