About Nanushka
Nanushka is a global fashion house known for its 'bohemian modernism' and its commitment to craftsmanship and sustainability. With a presence in over 100 countries and flagship stores in New York, London, and Budapest, their digital storefront is their most critical global touchpoint. Nanushka partnered with Bitcube during a period of internal transition — they needed a technical partner who could modernise their infrastructure for better performance while providing the operational stability required to run a global luxury brand with a leaner internal team.
The Challenge
Nanushka faced a common 'enterprise creep' problem: over time their Shopify store had become cluttered with redundant third-party apps, driving up monthly overhead and degrading performance. Following internal team adjustments, the brand also faced a knowledge gap that threatened its ability to manage the site day-to-day. They needed a partner who could standardise the platform, strip away technical debt, and keep the site high-performing without constant manual intervention.
Our Solution
Our strategy focused on 'invisible modernisation' — a substantial technical upgrade while preserving the iconic visual identity their customers love. We migrated Nanushka to a modern Shopify theme architecture built with Web Components, maintaining their existing aesthetic with minimal visual change but completely rebuilding the engine for faster page loads and better mobile responsiveness. We ran a comprehensive audit of their Shopify app ecosystem, replacing redundant tools with native functionality or more efficient custom code to greatly reduce monthly software costs. We standardised their backend workflows and documentation so the site could be managed with confidence by a leaner team, and we provide ongoing site management — from Klaviyo marketing integrations to general maintenance — as a dedicated extension of their digital team.
Key Features
- ✓High-performance 'invisible' theme migration
- ✓Significant app cost reduction
- ✓Operational standardisation & team support
- ✓Ongoing global site management
The Results
The result was a leaner, faster, and more profitable digital operation. By modernising the theme without a disruptive redesign, we improved the user experience and conversion potential through pure performance gains. Our audit and standardisation work delivered immediate bottom-line value — slashing unnecessary app expenses and reducing the manual workload for the Nanushka team. Today the brand runs on a clean Shopify foundation that is easier to maintain, cheaper to run, and ready to scale with their global ambitions.
Client
NAME
Nanushka
LOCATION
Budapest, Hungary (Global)
INDUSTRY
Modern Luxury Fashion
Services
Tech Stack
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