Case Study
Palome
From concept to launch in six weeks — a premium headless storefront.
About Palome
Palome is a modern luxury fashion brand built on a sustainable foundation. By working with the same world-class factories trusted by leading fashion houses, they create refined, high-quality garments with a lighter footprint — making sustainability a core part of the luxury experience. Palome partnered with Bitcube to establish their online presence with a Shopify storefront that felt as considered and premium as their garments: an experience that could stand alongside the industry's biggest names while supporting the unique mechanics of their business model.
The Challenge
Before partnering with Bitcube, Palome was in the early stages of pre-launch. With a lean team focused on product and operations, they needed strategic input — particularly around choosing the right tools and integrations to build a low-overhead platform that could run without a large in-house tech team. As a newly launched brand they also needed a partner who could move fast without compromising quality: time was tight, and everything from brand identity to digital infrastructure still had to be built from the ground up. A key requirement was a premium user experience with advanced features seen on leading fashion sites, including a custom virtual queuing system to manage traffic during high-demand drops — without relying on expensive third-party solutions.
Our Solution
To launch with impact, we kicked off with research and UX/UI design to define Palome's brand identity and full wireframes. We then built a headless storefront using Shopify Hydrogen, React, and Tailwind, delivering a high-end, dynamic user experience. We developed a bespoke queuing system to support their drop-based model — letting customers join waitlists, refer friends, and earn priority access, fully managed by the Palome team. Sanity CMS was integrated to handle rich content and complex product pages, with a custom preview mode for easy editing — all delivered in time for launch, giving Palome full control over their site and operations.
Key Features
- ✓Custom queuing system for drop-based releases
- ✓Headless storefront built with Shopify Hydrogen
- ✓Full UX/UI design — wireframes & brand identity
- ✓Sanity CMS for rich content & complex PDPs
- ✓Custom preview mode for easy content editing
The Results
Palome went from no storefront to their first order in just six weeks — including a full site redesign in the final two. In the first month post-launch they processed over 150 orders, with momentum growing steadily. The custom queuing system proved its worth early on, managing 1,000+ waitlist signups and supporting a high-touch, controlled launch. Site performance stayed strong throughout, with sub-2-second load times across all pages — delivering not just a luxury brand, but a luxury user experience.
Client
NAME
Palome
LOCATION
London, United Kingdom
INDUSTRY
Luxury Fashion · Sustainable eCommerce
Services
Tech Stack
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