
The Curious Drinker
Zero-downtime rebrand from Craft Gin Club to The Curious Drinker — a phased Shopify migration with 60% portal codebase reduction.

Our Services
Shopify stores engineered for growth.
We build Shopify stores that convert. From custom theme development and Shopify Plus implementations to headless commerce and complex migrations, we bring the technical depth to get the most out of the platform.
Our team has delivered Shopify projects for brands across fashion, food and drink, lifestyle, and B2B — from early-stage DTC brands to high-volume enterprise merchants. We understand the platform deeply, and we know how to make it work for your specific business model.
Capabilities
Bespoke themes built from scratch or evolved from existing ones — designed for your brand, optimised for conversion.
Enterprise-grade Shopify solutions for high-volume merchants, including custom checkout experiences, Shopify Functions, and B2B features.
Custom Shopify apps and integrations that extend the platform's native capabilities to fit your specific workflows.
Seamless migrations from WooCommerce, Magento, BigCommerce, and other platforms — with full data integrity and zero downtime.
Decoupled storefronts using Shopify's Storefront API, giving you full design freedom while keeping Shopify as the commerce engine.
Conversion rate optimisation, Core Web Vitals improvements, and A/B testing to turn more visitors into customers.
Process
01
We review your existing setup, understand your goals, and identify the opportunities and constraints that will shape our approach.
02
Wireframes and high-fidelity designs that prioritise conversion, brand consistency, and a seamless customer journey.
03
Clean, well-structured Liquid code built to Shopify's best practices — maintainable, performant, and easy for your team to manage.
04
Connecting your store to the tools you rely on — ERP, CRM, fulfilment, marketing, and more.
05
Thorough testing across devices and browsers, followed by a carefully managed launch to minimise risk.
06
Post-launch maintenance, performance monitoring, and iterative improvements as your store grows.
Why Bitcube
We don't just build Shopify stores — we think about the commercial outcomes behind every decision. From the checkout flow to the product page layout, every element is considered through the lens of conversion and customer experience.
Our team has worked with some of the UK's most recognised DTC brands, giving us a deep understanding of what works — and what doesn't — in competitive eCommerce markets.
Deep Shopify expertise — from standard to Plus to headless
In-house UX and design team for conversion-focused builds
Experience with high-volume, subscription, and B2B merchants
Clean, maintainable code your team can manage
Long-term partnerships, not one-off builds
Technologies
Shopify Audit
Our senior-led Shopify Audit pinpoints exactly what's holding your store back — performance, UX/CRO, SEO, app stack, and theme compliance — with a prioritised action plan.
Related Work
Themes, migrations and re-platforming for brands where the storefront is the business.

Zero-downtime rebrand from Craft Gin Club to The Curious Drinker — a phased Shopify migration with 60% portal codebase reduction.

Drop-ready Shopify storefront engineered for extreme traffic. Custom hype mechanics for a 60-second sell-out.

A Magento-to-Shopify migration with a multi-store master theme and bespoke Salesforce integration for a 210-year-old brand.

Unified six fragmented Shopify storefronts into a scalable master theme. 23% sales increase for Paddywax Candles.
Tell us about your store and your goals. We'll come back with a clear perspective on how to move forward.
Get in Touch