Case Study
Stashed Products
Data-driven optimisation for a precision storage brand.
About Stashed Products
Stashed Products is an innovative brand dedicated to high-quality, space-saving storage solutions for cyclists. As a brand built on engineering excellence, their digital storefront needed to reflect that same precision — a seamless, intuitive experience that guides users from discovery to purchase. Stashed Products partnered with Bitcube to maintain and continuously improve their eCommerce setup.
The Challenge
Stashed faced the common hurdles of a growing direct-to-consumer brand. Their existing Shopify theme, while functional, struggled with low user adoption and an over-reliance on paid advertising. The user journey lacked the data-driven refinements needed to maximise sales — friction in navigation and product discovery was leading to abandoned carts — and their technical SEO needed a professional overhaul to stay visible in a competitive outdoor-gear market. They needed a partner to manage the day-to-day, from product data to complex collection merchandising, while keeping an eye on big-picture growth.
Our Solution
We initiated a multi-phase digital evolution, first stabilising and maintaining their legacy theme, then executing a migration to a modern, high-performance Shopify theme built with Web Components for superior speed and flexibility. To drive real revenue growth we moved into a cycle of continuous optimisation: UX and heatmap analysis to see exactly where users click, scroll, and drop off; user-journey optimisation to remove friction on the path to checkout; strategic merchandising across collections and product information; and a rigorous technical SEO strategy with transparent reporting to track every incremental gain.
Key Features
- ✓Data-driven optimisation & heatmap analysis
- ✓Modern theme migration
- ✓Professional technical SEO overhaul
- ✓End-to-end store administration
The Results
By handling the day-to-day Shopify store administration and merchandising, we've freed the Stashed Products team to focus on product innovation. Our ongoing analysis and reporting ensure that every design change is backed by data — leading to consistent improvements in conversion rate and average order value.
Client
NAME
Stashed Products
LOCATION
United Kingdom
INDUSTRY
Cycling · Outdoor Gear & Storage
Services
Tech Stack
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